Quinnipiac University seeks applications for an Assistant Athletic Director – Marketing & Fan Engagement. You will navigate the fast-paced environment of athletic marketing to help build the Quinnipiac Athletics brand. The Assistant Athletic Director - Marketing & Fan Engagement will create and manage marketing and promotional campaigns and associated budgets designed to increase fan engagement through on and off campus events, game day activities and increase ticket sales.
About Quinnipiac
Quinnipiac is a private, coeducational, nonsectarian institution located 90 minutes north of New York City and two hours from Boston. The university enrolls 7,000 full-time undergraduate and 3,000 graduate and part-time students in 100 degree programs through its Schools of Business, Communications, Education, Engineering, Health Sciences, Law, Medicine, Nursing and College of Arts and Sciences. Quinnipiac consistently ranks among the top regional universities in the North in U.S. News & World Report’s America’s “Best Colleges” issue. Quinnipiac also is recognized in Princeton Review’s “The Best 380 Colleges.” The Chronicle of Higher Education has named Quinnipiac among the “Great Colleges to Work For.” For more information, please visit www.qu.edu.
Responsibilities
Adhere to the highest standards of academic integrity and work in compliance with all University, NCAA, MAAC Conference, ECAC Conference and Big East Conference rules and regulations
Develop and direct the annual marketing and promotional campaigns and associated budgets focused on promoting attendance and ticket sales at home athletic sporting events with a primary focus on ice hockey and basketball
Cultivate and fulfill corporate sponsorships that will enhance game presentation and community partnerships
Design effective external marketing and advertising initiatives to increase student attendance.
Serve as the primary point person working with the office of Student Affairs to increase student involvement and participation in athletic events
Develop student promotions, giveaways, in-game contests to increase game day experience
Implement and execute game-night themes to increase revenue and attendance
Coordinate with the Athletic Communications staff to assist with social media strategy and social media platforms to engage students and fans to increase attendance
Establish special events and coordinate game day promotional activities; coordinate community and on-campus events to support ticket, marketing and promotional initiatives. Execute pre/post-game presentations and special events
Manage and supervise full-time employees in the marketing department to include, but not limited to: recruitment, training, monitoring, development, and evaluation of performance
Manage interns, graduate assistants and student workers who will contribute to game day operations, full-year marketing initiatives and all day-to-day activities
Foster a professional culture that emphasizes respect, accuracy, service, collaboration and teamwork
Bachelor's degree required
Master's degree preferred
Experience may substitute for some of the above education
3-5 years of progressive experience in sports marketing and event management, preferably at a NCAA Division I institution or professional sports organization
Supervisory experience
Significant skill in the use of computer software and social media platforms
An understanding of NCAA rules and regulations
Effective communication and organizational skills, including experience in event marketing, sales, advertising and promotions
Ability to lift up to 50 pounds
Ability to work nights, weekends, and some holidays
Demonstrated ability to work with diverse populations and/or a commitment to diversity and inclusion
Special Instructions to Applicants:
Quinnipiac University is considering only those applicants who have valid authorization to work in the United States. Quinnipiac University does not sponsor employment based visas for this position.
TO APPLY:
Applications must be submitted electronically and include a resume, cover letter, and contact information for three references on the application form.
Quinnipiac University has a strong commitment to the principles and practices of diversity and inclusion throughout the University community and welcomes candidates who enhance that diversity.
Quinnipiac University is an Equal Opportunity Employer.
Internal Number: 492635
About Quinnipiac University
Quinnipiac is a private, coeducational, nonsectarian institution located 90 minutes north of New York City and two hours from Boston. The university enrolls 7,000 full-time undergraduate and 3,000 graduate and part-time students in 100 degree programs through its Schools of Business, Communications, Education, Engineering, Health Sciences, Law, Medicine, Nursing and College of Arts and Sciences. Quinnipiac consistently ranks among the top regional universities in the North in U.S. News & World Report’s America’s “Best Colleges” issue. Quinnipiac also is recognized in Princeton Review’s “The Best 380 Colleges.” The Chronicle of Higher Education has named Quinnipiac among the “Great Colleges to Work For.” For more information, please visit www.qu.edu.
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