The James Madison University (JMU) Foundation is accepting applications for a highly motivated and independent individual to manage JMU’s Trademarks and Symbols. The Licensing Director will develop and implement marketing strategies and interact with various manufacturers and retailers to promote and maximize the licensing program. The successful candidate will work with university officials, licensing agent, retailers and more than 200 licensed vendors to increase royalties to support the priorities of JMU and will be responsible for reviewing, enforcing and maintaining product/promotional licenses.
Duties and Responsibilities:
- Manage the “Marks” to grow revenue, add value and increase long-term brand equity. - Collaborate with IMG College Licensing to initiate marketing and promotional campaigns to support the trademark licensing program. Respond to ongoing consumer trends in the creation of campaigns and promotions that exploit current opportunities. Involve athletic and university relations market staff, university bookstore and other marketing/promotional elements of the university as needed. Develop and implement new and existing programs to enhance the university image for internal and external customers on local, regional and national level. - Direct the legal activities pertaining to securing state, federal and international trademarks and negotiating licensing agreements, maintain the university’s trademark registrations and work closely with legal counsel to acquire and maintain trademark registrations both nationally and internationally. Identify unauthorized use of JMU trademarks and take necessary steps to halt sales. Conduct periodic surveys in retail outlet through area to discover unlicensed merchandise and educate retail buyers regarding the necessity of purchasing licensed merchandise. Notify unlicensed manufacturers of illegal sales and liaises with General Counsel and IMG College Licensing Offices to halt sales or execute licensing agreements. - Manage the design approval process by monitoring marks used through the critique of artwork/designs submitted for product/service application and provide recommendations or approval. Respond to phone and email messages and meet with prospective licensees. Review processes to ensure that products and artwork enhance the image and reputation of the university. Maintain samples of products and artwork from each licensee. Interpret Foundation policies, guidelines and procedures concerning the use of trademarks by the university community, licensees, businesses and individuals. - Manage relationships with all on-campus entities, including but not limited to University Communications and Marketing, Intercollegiate Athletics, JMU Bookstore, student groups, student sport clubs, campus departments and colleges.
James Madison University is an equal opportunity employer committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status. Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.
A bachelor’s degree with a major in marketing, business or a related field plus three years of relevant experience is required. Excellent communication and interpersonal skills are essential. The successful candidate must possess proficiency with a variety of software applications including the Microsoft Office Suite, social media applications and calendaring programs. Experience with licensing trademarks or logos is preferred.
Internal Number: 8143
About James Madison University Foundation
James Madison University Foundation (501(c) (3) is located in Harrisonburg, Va. Its mission is to support JMU.
The foundation owns all trademarks of the university and controls the promotion and monitor of all activity associated with the "marks" of the university.
We participate on the FCS level in football (winning national championship in 2016) and on the DI level for all other sports. (winning women's national championship in lacrosse in 2018)