The Director of Marketing and Fan Engagement is responsible for the development and implementation of a collaborative marketing and sales effort for five revenue generating sports (men’s and women’s basketball, gymnastics, baseball and volleyball). This individual will focus on increasing attendance, maximizing ticket revenue, improving and innovating the game day experience, and enhancing the GW Athletics brand.
Additional Responsibilities Include:
• Develops and implements marketing strategies that focus on creating a sense of community around GW Athletic events with the goals of improving fan affinity, increasing game attendance, and generating revenue. • Oversees the production and distribution of digital web graphics, promotional video content, and print collateral to maintain the integrity of the GW Athletics brand. • Creates an innovative game day environment through presentation efforts such as game scripting, video integration, music, entertainment, and in-game promotions. • Partners with our MMR provider to develop sponsorship activations that complement the game day experience and enhance crowd involvement. • Oversees outreach initiatives for athletic events such as Colonial Madness, Opening Weekend, Homecoming and other events that provide fan engagement and interaction.
Qualified candidates will hold a Bachelor’s degree in an appropriate area of specialization plus 5 years of relevant professional experience, or, a Master’s degree or higher in a relevant area of study plus 3 years of relevant professional experience. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience.
About George Washington University
The George Washington University is one of the largest private employers in the District of Columbia. Our main campus, Foggy Bottom, sits in the heart of our nation's capital and is an easy commute from Maryland and Virginia via the Metrorail system. Covering 30 square blocks, this city campus offers all the amenities of a comprehensive university.
Our talented staff at the George Washington University brings together people from diverse backgrounds who have a wide variety of skills and abilities. We strive to build a strong sense of community that supports service excellence across our academic programs and campuses.