Under the general direction of the Associate AD, External Relations, this position will report to the Director of Marketing and Fan Experience and is responsible for the marketing, promotions and fan experience for select sports; will also serve in a secondary supporting marketing role for football both in the office and on game days; contributes to the development and implements marketing, game operations and promotional plans to enhance the brand and revenue of Cal Poly Athletics; coordinates fulfillment of business sponsorships with Mustangs Sports Properties; manages the Mustang Kids Club and community outreach programs; manages student fan group (Stang Gang) and coordinates with the Cal Poly Band for performances at Athletics events. The position works closely with campus groups to enhance the student participation in sporting events, and manages the internship program.
Develops marketing and promotions activities for select intercollegiate sports. Design promotions specific to each sport or event. With assistance from graphic design assistant, produce collateral material including brochures, posters, schedule cards, flyers and ads, including developing distribution plans.
Collaborate with Cal Poly Ticket Office to implement plan to meet all ticket revenue goals, including student, individual, mini-plan, season and group ticket sales.
Assist with coordinating Athletics events including setting up the press box. Develop and coordinate scoreboard, music and video board operations as appropriate for Athletics events, including arranging and managing all content and in-game promotions. This position will also serve in a secondary supporting marketing role for football both in the office and on game days.
Coordinate activities and interact with Mustangs Sports Properties. Provide fulfillment of business sponsorship programs.
Collaborate with Mustangs Sports Properties to help facilitate incremental sales.
Advance the goal of making Cal Poly Athletics game experience enjoyable for all in attendance.
Oversee internship program. Evaluate and hire student interns to provide support in marketing and promotions area. Establish job responsibilities for each student worker and supervise activities.
Oversee Mustang Kids Club and coordinate community outreach efforts for teams and the department. Develop marketing plan to increase membership in the Kids Club. Coordinate Kids Club events, mailers, and membership benefits. Increase the community outreach efforts through development of new programs.
Assist with Mustang Athletic Fund scholarship drive and auction.
Manage student spirit group (Stang Gang)
Internal Number: 105327
About Cal Poly
Cal Poly is a state university with over 18,000 students. The University has a distinctive mission and is best known for its polytechnic programs. It also offers comprehensive curricula in the arts and sciences. One of the 23 campuses of The California State University, Cal Poly has built a solid reputation on its learn-by-doing approach to the preparation of undergraduate and graduate students for careers in applied technical and professional fields. The University is organized into six colleges: Agriculture, Food & Environmental Sciences; Architecture and Environmental Design; Business; Engineering; Liberal Arts; and Science and Mathematics. Nearly two-thirds of the University's students major in agriculture, architecture and environmental esign, business, or engineering. Student quality is high, with applications significantly exceeding admissions. Cal Poly is located in San Luis Obispo, a city of 42,000 located twelve miles from the Pacific Ocean and midway between San Francisco and Los Angeles on California's scenic central coast. University families live in San Luis Obispo and nearby communities both on the coast and inland. Excellent recreational facilities are available, an...d the area has an outstanding climate, with an average daily maximum temperature of 62.2 in January, 77.0 in August, and an annual average of 70.2. CAL POLY ATHLETICS Cal Poly operates its athletic program with integrity and in full compliance with institutional, conference and NCAA guidelines. Cal Poly sponsors 21 sports at the NCAA Division I level. All sports compete in the Big West Conference except Football (Big Sky Conference) Wrestling(Pac-12), and Men's and Women's Swimming (Mountain Pacific Sports Federation). Men's NCAA Division I sports programs include: football, basketball, baseball, cross country, golf, swimming and diving, tennis, outdoor track and field, soccer, and wrestling. Women's NCAA Division I sports programs include: basketball, volleyball, soccer, softball, cross country, indoor track and field, outdoor track and field, swimming and diving, tennis, golf and beach volleyball.
