The West Coast Conference is seeking a driven and creative thinker to guide the Conference’s social media and digital strategy as the Assistant Director for Digital Strategy and Operations.
This position is responsible for directing the digital and social media strategy for the West Coast Conference, promoting the WCC, and generating exposure through live and on-demand content. The role will be responsible for and manage all media assets, including audio, video and photography.
Primary responsibilities include creation and execution of a robust digital and social media coverage plan for WCC-sponsored events that aligns with the Conference’s strategy, development, and production of editorial content for the WCC’s digital and social media platforms, creation of graphic design elements for both digital and print needs, study of performance to analyze data and develop best practices for social media execution, collaboration with institutional external relations staff on content creation and execution, collaboration with the WCC’s video services team on an execution plan for all video content, and collaboration with staff on ideation and implementation of the WCC’s social media strategy.
The person in this role is a storyteller, idea generator, and strategic thinker with exceptional creative and writing skills. This position requires a firm understanding of how content performs on different social media platforms. Exceptional analytical skills are preferred, with the ability to identify opportunities for operational success.
The position requires travel to institutions and events, including championships, Hall of Fame, and Student-Athlete Advisory Committee events. They will represent the WCC at all events and institutional visits, assisting the WCC staff in additional roles, as needed.
Working knowledge of intercollegiate athletics, the West Coast Conference, and its institutions’ programs.
Demonstrated understanding of the West Coast Conference’s core values of integrity, communication and collaboration, servant leadership, inclusion, excellence, and innovation.
Highly developed organizational and leadership skills.
Demonstrated high-level proficiency in various technologies including Microsoft programs (e.g., Outlook, Word, Excel, PowerPoint) and Adobe Creative Suite (e.g., InDesign, Photoshop, Premiere, After Effects) and other relevant software.
Ability to demonstrate professional competency by establishing and meeting deadlines, balancing multiple responsibilities in a timely and high-quality fashion.
Effective and professional communication, both oral and written.
Ensure WCC operations in area of responsibility comply with NCAA and WCC policy.
Bachelor’s degree required, preference for major in communications, journalism, or multimedia-related field. Master’s or advanced/professional degree(s) preferred.
The West Coast Conference was formed in 1952 and has evolved and grown to become a nationally recognized and competitive force in Division I intercollegiate athletics, with 15 conference-sponsored sports: baseball, men's and women's basketball, beach volleyball, men's and women's cross country, men's and women's golf, rowing, men's and women's soccer, softball, men's and women's tennis and volleyball. The WCC is characterized by the stability of its membership and its unique emphasis on combining excellence in athletics with excellence in academics. For more information, visit WCCsports.com or follow the West Coast Conference on Twitter @WCCsports.
Additional Salary Information: Salary commensurate with experience.
About West Coast Conference
Formed in 1952, the West Coast Conference has become a nationally recognized and competitive force in NCAA Division I intercollegiate athletics. The West Coast Conference’s vision is to provide premier educational and athletic opportunities to WCC student-athletes, and to be recognized nationally for achievements in the areas of leadership, student-athlete experience, competitiveness and exposure. Characterized by the stability of its membership and its unique emphasis on combining excellence in athletics with excellence in academics, the WCC comprises 10 western, private institutions: Brigham Young University, Gonzaga University, Loyola Marymount University, University of the Pacific, Pepperdine University, University of Portland, Saint Mary's College, University of San Diego, University of San Francisco, and Santa Clara University.
The West Coast Conference sponsors 15 sports: baseball, men's and women's basketball, men's and women's cross country, men's and women's golf, women's rowing, men's and women's soccer, softball, men's and women's tennis, women's volleyball and women’s beach volleyball. Current West Coast Conference member institutions have combined to win 34 national championships.