Assistant Athletics Director, Creative & Digital Strategy 

Requisition Number S1685P

Job Summary

Auburn University Athletics seeks candidates for an Assistant Athletics Director for Creative and Digital Strategy, responsible for serving as a key member of the external engagement leadership team and leading the brand-building initiatives for Auburn Athletics. This position oversees creative, branding, photography, and social and digital media.

About Auburn: At Auburn, our work changes lives. Ranked by U.S. News and World Report as a premier public institution, Auburn University is dedicated to shaping the future of the people of Alabama, the nation, and the world through forward-thinking education, life-enhancing research, scholarship and selfless service. Auburn is nationally recognized for its commitment to academic excellence, community outreach, positive work environment, student engagement, and thriving community.

Why employees choose Auburn: Auburn University was named by Forbes Magazine as one of the state of Alabama’s best employers, with employees staying an average of ten years. Employees enjoy competitive benefits that include top-notch health insurance, generous retirement plans, tuition assistance for employees and dependents, flexible spending accounts and more!

Learn more about Auburn’s impact, generous employee benefits, and thriving community by visiting aub.ie/working-at-auburn.

Our Commitment: Auburn University is committed to a diverse and inclusive campus environment. Visit www.auburn.edu/inclusion to learn more about our commitment to expanding equity and inclusion for all.

Essential Functions

• Develops overall strategy and philosophy for visual content creation and distribution. Generates and ideates original, effective, and forward-thinking content for all Auburn Athletics digital media platforms that maintain the continuity of the Auburn brand.
• Manages and oversees the graphic design and branding, photography, and social and digital media staff to include managing the creative and digital annual budget, hiring, and supervising full-time staff.
• Oversees social media planning and content calendars for Auburn Tigers and sport specific platforms. Oversees social media and website analytics. Identifies most useful and effective data analytic tools and utilizes analytics to evaluate effectiveness and recommends changes.
• Leads brand strategy for the Auburn Athletics, working collaboratively across all external units. Works alongside Communications to craft strategic messaging, and educates communicators on best practices for social media. Collaborates with War Eagle Productions to ideate effective video content for social and digital distribution. Collaborates with Marketing to build effective and measurable digital campaigns to enhance fan engagement. Serves as a liaison to Auburn Sports Properties on sponsorship fulfillment and partner digital activations.
• Develops social media campaigns and strategic messaging to capitalize on hot markets and pop culture trends to elevate the Auburn Athletics brand.
• Performs other duties as assigned.

Minimum Education and Experience

• Bachelor's degree from an accredited institution
• Degree in Communications, Public Relations, Marketing, Graphic Design, or related field.
• 7 Years of Experience
• Experience in social or digital media operations with progressively increasing levels of
• responsibility and accountability. Requires 1 year of experience supervising full-time employees.
• Knowledge of effective digital and social communication to elevate an athletics brand, generate revenue, and assist in recruiting. Knowledge of various marketing and communication theories, concepts, techniques, and strategies. Must have a clear understanding of Auburn’s Brand (including messaging, traditions, audience, etc.). Attention to detail and the ability to prioritize and execute multiple projects under demanding deadline. Knowledge of graphic design fundamentals, marketing strategies, and visual communication principles. Knowledge of graphic design software. Ability to work well with a broad range of clients in order to identify and meet specific audience and client requirements.
• Ability to develop and execute strategic marketing plans. Ability to manage budgets and timelines effectively for both scheduled projects and urgent requests. Ability to quickly pivot as strategic direction changes. Willingness to accept feedback and criticism. Strong interpersonal skills and desire to work effectively with campus clients and other designers. Excellent creative thinking skills; adaptability to new technology or communication avenues.

Vision requirements: Ability to see information in print and/or electronically.

Desired Qualifications

• Experience in a higher education or professional sport setting is preferred.
• Posting Detail Information

Salary Range $68,700 - $114,500

List any hazardous conditions or physical demands required by this position

Occasional and/or light lifting required. Limited exposure to elements such as heat, cold, noise, dust, dirt, chemicals, etc., but none to the point of being disagreeable. May involve minor safety hazards where likely result would be cuts, bruises, etc.

Link for Postings https://www.auemployment.com/postings/29708

Auburn University is committed to an inclusive and diverse campus environment. Women, underrepresented groups, individuals with disabilities and veterans are encouraged to apply.

AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER. It is our policy to provide equal employment opportunities for all individuals without regard to race, sex, religion, color, national origin, age, disability, protected veteran status, genetic information, sexual orientation, gender identity, or any other classification protected by applicable law.