The Assistant Athletic Director serves to fulfil the following roles:
- Plans and executes an effective annual fundraising campaign for the Mountaineer Athletics Fund with emphasis on the Yosef Club and the annual fundraising efforts of each of App State’s NCAA Division I teams by engaging alumni, parents, friends, former student-athletes, faculty and staff, students, and season ticket holders. - Acts as a liaison between Athletics and the University Advancement office to drive Athletics’ annual fundraising efforts, working closely with the following units: Annual Giving, Alumni and Parent Engagement. Donor Relations, Systems (gift processing and reporting), Major Gift Officers, and Leadership (Annual) Gift Officers. The Athletics Development personnel are essential members of the University Development team. - Works closely with Athletics and University Communications to develop and execute all communication strategies and collateral for the Mountaineer Athletics Fund, including but not limited to annual giving, fundraising events, member campaigns and will assist our Major Gift team on capital and special projects. - Coordinates internal logistics and operations for the advancement of Athletics fundraising priorities, strategies, and prospects under the leadership of the Athletics Director, Deputy Athletics Director and the Vice President of Advancement. - Develops a marketing plan and prepares printed and digital materials to advance fundraising efforts for App State Athletics. - Manages the MAF donor base as a whole, tracking and soliciting renewals and new gifts, capitalizing on opportunities to drive participation and engagement, creating targeted solicitation strategies, and employing other tactics to meet annual fundraising goals. - Aggressively seeks new MAF members, specifically donors to the Yosef Club, each year. - Collaborates with gift officers on prospect management and strategy to facilitate gifts to advance Athletics priorities in the areas of Athletics annual giving, capital projects, and endowment. - Identifies and implements ways to increase the value of MAF membership for our donors. - Works closely with the Athletics External Operations team and University Development Annual Giving to develop compelling messaging for printed materials, digital campaigns, and social media content. - Coordinates with the Athletics Ticket Office on the execution of member benefits, special offers, and ticketing opportunities utilizing priority points. Oversees the fulfillment of parking and other donor benefits for football and men’s basketball. - Collaborates with the Athletics External Operations team, Major Gifts team and the office of Alumni Relations to plan and execute events at select away games, alumni weekends and other engagement opportunities. - Oversees the internal operations and logistics related to football and men’s basketball home games, donor parking, donor ticketing requests, and logistics related to the donor game day experience. This includes preparing the Athletic Department and University Leadership with information related to VIP guests in attendance. - Attends all home football and men’s basketball games to assist with the execution of the donor experience (parking, hospitality). - Works with direct report(s) and gift officers to assist with strategies related to prospect management and advancing relationships with donors to Athletics. - Prepares regular reports and in-depth analysis for the Athletics Director, Deputy Athletics Director, Vice President for Advancement and Athletics Business Office, which reflect the commitments, receipts, and projections for Athletics giving. - Develops and executes strategies to ensure pledge fulfillment and address overdue pledge payments for commitments to Athletics, in collaboration with Gift Processing. - Collaborates with the Deputy Athletic Director to manage the MAF budgets. - Oversees the hiring and management of internal MAF personnel in conjunction with the Deputy Athletic Director. - Plans and implements fundraising events for purposes of stewardship, cultivation, and solicitation. - Oversees the coordination of the annual Hall of Fame event and facilitates the selection process with the Hall of Fame Selection Committee. - Coordinates the meetings and activities of the volunteer boards - Provides guidance to coaches regarding annual fundraising strategies for their programs. - Conducts industry research and maintains a professional network to keep pace with current trends, policies, and best practices for athletics development. - Performs all other duties as assigned. - Pursues professional development to keep pace with demands for services and information; including maintaining up to date information about the department and university. - Completes performance review process with supervisor/employees to understand job performance expectations and how they fit into the department and university goals.
Relationships: - Daily contact with members of own work unit, immediate supervisor, and other departments to plan, coordinate, problem solve, present information and make suggestions related to mutual goals. - Frequent contact with coaches and teams to plan, coordinate, problem solve, present information and make suggestions related to mutual goals. - Frequent contact with the general public, alumni, MAF donors, parents, and corporations to influence, motivate or persuade parties to obtain desired results.
- Direct supervision of 1-3 employees and interns when available. - Reviews work to ensure compliance with procedures and deadlines. - Tasks involve interpretation of data and/or procedures to address problems or situations that are not clearly defined. Work involves non-routine/diverse work not defined by procedures. - Errors may be detected within the department or section in which they occur, but may affect the work of others within the unit to trace errors and make corrections.
Bachelor’s degree from accredited college or university and three to five years of professional development and/or fundraising experience. Related fields in public relations, marketing, or communications are also acceptable.
Located in the Blue Ridge Mountains of northwestern North Carolina, Appalachian State University has built a national reputation for providing outstanding academics. With a student/faculty ratio of 17:1 and an average class size of 25, faculty members are able to take a personal interest in student progress, often becoming mentors, advisers, and friends - even tennis partners. That can only happen in a close-knit community.Nestled at the base of Howard's Knob, the university is located in downtown Boone, NC (year-round pop. 15,000), a small town which thrives as one of the Southeast's premier tourism and outdoor recreation destinations. The nearby Blue Ridge Parkway and Pisgah National Forest provide a beautiful natural setting with unlimited possibilities for outdoor adventure.Appalachian is a public institution and part of The University of North Carolina System.