General Description/Primary Purpose

Reports to the Senior Associate for Marketing and works closely with Athletic External Operations unit for the day-to-day operations. This position is responsible for the successful execution in planning, developing, and administering all aspects of the Athletic department creative and digital media strategy including the staffing and production of in-house videoboard displays, assisting with digital social media strategy, and creating mobile and video content for all avenues of communications. This position will be responsible for creating, managing, and maintaining dynamic content that strategically enhances the Lenoir-Rhyne Athletics brand in all external communications. 

Description of Duties and Tasks

1. Lead the execution of all digital content for LR Athletics by guiding their team to ideate, create, design, and execute content and strategy while assisting in the overall website and social media strategy. 

2. Develop creative content that enhances revenue streams through fan engagement, brand awareness, advertising, and public relations strategies in collaboration with the marketing department. 

3. Oversee a staff of student workers to develop the overall media strategy and create a foundation of success across all sports.

4. Manage creative development and deployment of digital, social, mobile, and video content for communication and branding initiative surrounding LR Athletic teams and events. This content will include but be limited to hype videos, highlight videos, interviews, and specialty segments.

5. Responsible for working with Athletics Marketing, Communications, and Game Operations staff to ensure a coordinated and strategic effort to increase the Athletic department brand and fan engagement.

6. Develop partnerships across campus with the Communications department, student groups, faculty, and staff to increase campus engagement as well as student worker and staffing opportunities. 

7. Serves on the Athletics department's administration staff.

8. Assists with sports communications coverage depending on department needs and experience. 

9. Perform other administrative duties as assigned.

Preferred Knowlege, Skills, and Aibilites

* Bachelor's degree required.

* Excellent written and oral communication skills.

* Proficient Knowledge of sound equipment.

* Proficient knowledge of web-streaming equipment.

* Excels in video editing software, such as Adobe Premier Pro CC.

* Experience working in a collegiate or professional sprots digital media department preferred.

* Experience with Adobe Creative Suite Graphics

* Ability to work nights and weekends.

About Lenoir-Rhyne University

About Lenoir-Rhyne University Whether it is students, faculty or staff, the well-being of the people at Lenoir-Rhyne is the university's highest priority! We believe that every member of the university plays an essential role in supporting our mission and making a long-lasting impact on students’ lives. Explore our career opportunities and become part of the Lenoir-Rhyne community at one of our three campuses located in Hickory, NC, Asheville, NC and Columbia, SC. We offer a competitive benefits package to eligible employees that includes: Health, Dental and Vision Insurance, Paid Life Insurance with Supplemental Options, Full Tuition Remission for Employees and Eligible Dependents, Competitive Retirement Benefits, Vacation and Sick Accrual, Paid Holidays, Significant Employee Discounts at Local Establishments, and most importantly, an environment supportive of a healthy work/life balance!

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