The Assistant Director of Championships Social Media is responsible for creating innovative and enthusiastic content for NCAA championship social media accounts. This role will play a crucial part in developing and executing social media strategies to promote NCAA championships across multiple platforms, engaging fans and showcasing the excitement of college athletics.

 Job Responsibilities   

• Create and manage the strategy and content for NCAA championship social media accounts, focusing on Twitter, Instagram, TikTok, and emerging platforms, with an emphasis on:
  • Student-athlete storytelling
  • Championship event social strategy development and execution
  • Driving season-long fan engagement with key digital and social platforms
  • Growing the NCAA brand and public perception
  • Assisting with revenue-generating opportunities
• Additional sport-specific social media community management assignments TBD.
• Create captivating multimedia content for social platforms, including engaging graphics, videos, photography, immersive audio, and written narratives that bring NCAA championships to life.
• Immerse yourself in diverse sport communities, becoming a passionate advocate and trusted voice to drive stakeholder goals and enhance fan experiences.
• Take the helm as the public voice for multiple high-profile NCAA social media accounts, exercising editorial judgment to maintain the organization’s reputation through thoughtful, timely posts.
• Oversee the prestigious NCAA Photos partnership with Clarkson Creative:
  • Orchestrate professional photography coverage for all 90 NCAA Championships
  • Craft shot lists that capture the essence and excitement of each event
  • Efficiently manage and fulfill photo requests from NCAA Championship staff and member institutions
• Collaborate closely with TNT Sports (Warner Brothers Discovery) to optimize the NCAA’s digital rights partnership, creating a seamless and engaging content ecosystem across all platforms that amplifies the NCAA brand.
• Leverage advanced analytics to monitor and interpret social platform metrics, using data-driven insights to continuously refine and improve our social media strategies.
• Serve as a knowledgeable resource and educator for NCAA membership and national office stakeholders, keeping them informed on social media trends, best practices, and performance metrics.
• Act as a liaison across NCAA Championships, ensuring consistent, high-quality content across all NCAA social platforms while maintaining brand integrity.
• Navigate Association policies and guidelines, balancing NCAA brand protection with partner support to drive mutual success and growth.
• Embrace new challenges and opportunities in the ever-evolving world of social media and sports marketing, adapting your skills to meet the changing needs of the organization.

Job Requirements      

• High school diploma or equivalent required.
• Bachelor's degree preferred
• Three to five years digital and/or social media experience.
• Excellent written and oral presentation skills.
• Strong organizational skills.
• Experience in sports, entertainment, or related industries (preferred).
• Experience in committee and project team decision-making process (preferred).
• Estimated Travel Required <20%
• This position will be based out of the national office in Indianapolis, Indiana.  Current work environment is hybrid; 3 days in the office and 2 days are remote.

Key Competencies

• Effective Communication – Can exchange ideas, thoughts, opinions, knowledge, and data so that the message is understood with clarity and purpose.
• Teamwork – Can effectively work together with other people and collaborate to achieve a common goal or to complete a task in the most effective and efficient way.
• Project Management – The discipline of planning, organizing, and managing resources to bring about the successful completion of a specific project.
• Resourcefulness – The ability to creatively cope with difficult situations, or unusual problems. It is about problem-solving and getting things done in the face of obstacles and constraints.
• Flexibility – Is open to change and new information; rapidly adapts to new information, changing conditions, or unexpected obstacles.

Core Values

• LEADERSHIP| We actively listen and continually strive to provide vital solutions, counsel and advocacy for student-athletes and intercollegiate athletics.
• INCLUSION| We seek and incorporate different perspectives and experiences to drive innovation and impact.
• COMMUNICATION| We commit to an environment of openness to build trust and make timely decisions.
• COLLABORATION| We work together, based on mutual respect, to lead and serve our stakeholders.
• ACCOUNTABILITY| We take ownership for our actions and results to add value every day.

About NCAA

The National Collegiate Athletic Association is a member-led organization dedicated to the well-being and lifelong success of college athletes. NCAA schools award nearly $3.5 billion in athletic scholarships every year and provide vast support to help student-athletes graduate at a rate higher than their general student peers.

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